I have to commute to Ball State daily from Yorktown. There is no public transportation from there to here unless you are disabled. If that is the case you can pay a fee and use some bus called something like "Life Stream." I notice this because I see several billboard advertisement about this severice daily in Yorktown. I have to stop and get gas at the Speedway across the street from my home. While pumping my ridiculously priced gasoline I notice that the pump is covered in Speedway's logo. Also there is a message displayed on the digital screen advising me that I can receive huge discounts on king sized Kit Kat Bars and fountain sodas only with, of course, a Speedway rewards card. Upon entering the gas station I immediately notice the newspaper stand because the extra large and bold font and color photos of hurricane Issac which is to blame for the extremely high gasoline costs. Upon entering my vehicle I switch back and forth between Z99.5 and Ball State's radio station. I hear commercial advertisements for everything from Viagra to the Ball State football game. The radio hosts themselves even are providing me with rhetoric in the form of telling me if I mention them at a laser hair treatment center that I will get a discount. Also, they mention they will be attending the Kelly Clarkson concert at Klipsh Music Center on Sunday and that I should attend because lawn tickets are still available.
       I arrive at my parking place on campus and begin my Jesus walk to this building. On the way I notice the kids who have Beats Audio and Doctor Dre headphones. I notice these because they are bright colored, very popular, very expensive, and I want a pair. I also notice the students who are wearing Ball State logo attire. I notice this because yesterday I saw a girl spending, presumably the remainder of her student loan money which she probably wont be able to pay back anyway, on a whole wardrobe of Ball State attire. I thought that was dumb. I also notice colorful tennis shoes because I am going shopping this weekend and need a new pair.
      After writing this I realize that I am subjected to entirely too much rhetoric on a daily basis and it is no wonder American's are the way we are when it comes to consuming.