Kairos was used very well in this ad by Coca Cola. At the time of the ad was released, American society was undergoing a major social revolution. This revolution is characterized by the "flapper" girl on the left. Flappers were a social revolt against the age old traditions that families had adhered to for many generations. At that point, young women were now dressing very scandalously as they found that the new style was to dress with very little or very revealing clothing. (Of course, this was during the 1920's, where dressing very scandalously amounted to showing any skin that wasn't the face or hands). Coca Cola uses this image quite well to gather an audience because of the inherent celebrity status of the popular flapper. Who doesn't want to drink the same things as a celebrity, after all? This particular ad also shows Coca Cola through the years, by comparing it to a forty year old ad, at that time. The part on the right shows how women were supposed to look and had looked for many years. It shows the growth of Coke, and that younger people should grow with Coke and be cool.
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