logos advertisments

Misagh
Ashley
Nick

The advertisement that we used that uses only text says that " For when walking is not enough." This advertisement is for Nike running shoes. It uses logos by telling the audience that their shoes are best when running. The advertisement that we used showing only illustration is for Apple products. It depicted in only black and white as the background being black the apple logo has a spot light being shown on it. It uses the logos appeal by letting the audience know that when in the dark Apple stands alone as being superior and unique. The advertisement is showing that Apple will lead the way. When light is used in literature and drama it is meant to represent ideas such as hope, superiority, the correct path to follow, amongst other things.