http://www.youtube.com/watch?v=tJS8L5Cnsms http://www.youtube.com/watch?v=ZFVQKLjLXgM http://www.youtube.com/watch?v=SMTFrWPD91c Commercial 1 • 1950 • Lucy and Ricky o Popular actors at the time • Uses Kairos and Ethos o Celebrities-Ethos o TV show-Kairos Commercial 2 • 2005 • US army soldier o Iraq war going on at time • Uses Kairos and Pathos o War-Kairos o Father/Son relationship-Pathos Commercial 3 • 2008 • American Idol Contestants o Popular TV show With David Cook and David Archuletta. • Uses Kairos and Ethos o Singers-Ethos o Show-Kairos