The
still image advertisement is obviously going to depend mostly on its words,
since it is never changing. The words the ad uses to draw in the audience with
are a guarantee for a free notebook. The font color of the guarantee is even
different than the other colors, therefore forcing it to stand out above the
rest. The video on the other hand depends more on the image and the visual of
the man driving, hence showing how much fun it is to drive a smart car. Both,
however, utilize the appeal of logos. The video basically states that if you
drive a smart car, you will have fun. The still image simply states what you
can get if you aren’t “blown away.” These ads portray the variety of the logos
appeal and how it can be used in several ways.
No comments:
Post a Comment