Tuesday, September 25, 2012

zero draft for writing project 2

The two advertisments I chose are advertising Nike Air Jordans.The first thing to notice about the two ads is that they use famous basketball player Micheal Jordan (sponser of Nike Air Jordans) and Spike Lee to sell the shoes. When advertisements use celebrities to sell their product, it makes the audience want the product more because their favorite player or celeb is using or wearing that product.  In the top advertisement, it shows Micheal Jordan dunking, then says "Micheal Jordan 1 Isaac Newton 0" on the side.  Isaac Newton is a scientist that discovered gravity, but by the ad it is being implied that Micheal Jordan is the one that discovered gravity and not Isaac Newton. In the bottom ad, it shows spike lee and a person wearing Air Jordans flying above his head. In both ads, it advertises that when wearing Air Jordans you would be able to dunk or play like Micheal Jordan.

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