Wednesday, September 26, 2012

truck ads


The ads that I chose have good historical context to them. The truck ford has been around since 1903. These ads ensure people that these trucks been around for a long time and are still a great choice when looking for a truck to buy. The ads show an old model next to a new one to compare the styles. It brings a lot of interest to the trucks. The rhetoric aspects show the detail of the vehicles and the text give that they are going to be around for even longer. The kairos of these ads are that one is old and here’s the new.

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